💼 Business Monday | 5 October 2026 By BalanceHub Business When many entrepreneurs think about growing a business, they immediately say: "I just need more customers." It sounds logical. More customers should mean more money, more growth, more success. But what if I tell you that more customers can actually make your business poorer ? Yes, you read that correctly. Some customers help your business grow. Others quietly drain your time, your energy, your profits and even your peace of mind. The difference between a struggling business and a thriving one is often not the size of the customer base, it's the quality of it. The businesses that become successful don't try to sell to everyone. They learn to attract the right customers and they treat those customers so well that they never want to leave. Let's break this down . Busy Doesn't Always Mean Profitable Walk into two bakeries in Lusaka. The first bakery has customers lining up from morning until evening. T...
💼 Business Monday | The Pricing Edition The pricing mistake that keeps hardworking entrepreneurs busy, exhausted and broke By Maxwell Shumba | BalanceHub Walk through any market in Zambia Soweto, Kulima Tower, Kamwala, or your local trading centre and you will notice something strange. Two businesses can sell the exact same product. One charges K150 and struggles to survive. The other charges K220 and has a waiting list of customers. The difference is rarely the product. More often, it is the pricing. Pricing is one of the most powerful and most neglected tools in business. Many entrepreneurs set prices by copying competitors, guessing, or simply adding a small margin to what they paid. The result is a business that works harder every year but keeps less of every kwacha it earns. This week's Business Monday breaks down how pricing really works, why most small businesses undercharge, and how to set prices that actually sustain your business. The Real Cost of a Product Is More Th...